Big brand bashing

It seems fashionable to bash the big global brands like Amazon, Costa, McDonalds and so on. Regular screams for the castration of their leaders come riding on the back of accusations of tax avoidance and the like.

Rarely do I see any mention of the fact that these businesses employ thousands who pay taxes and spend their money to prop up our economy. No-one wants to mention the benefits that come to their customers in terms of convenience and access. They all provide a service and contribute to the countries that they operate in to some degree, but it is easier for the media, mainstream and social, to bash them. An irony that, especially when you read people using Facebook to do it when that is another of the brands that generates their ire.

A couple of thoughts on this from the perspective of an independent business man. Firstly I would say that about 90% of the meetings that other independents, and small businesses, have asked me to have been in Starbucks, Costa or Cafe Nero and lunches have generally been in KFC, Pret-a-Manger or one of the other big brand fast food outlets. We use them rather than pay for a meeting room at serviced accommodation or an hotel because we only pay for the food and drink. I have even seen job interviews taking place in these places. We use them because they give s what we need and don’t charge too much.

The other thought, here specifically about Amazon, is that a lot of people selling on Amazon are sole traders or small businesses. I fall into the former category and am very happy for Amazon, and for that matter eBay, to give me a global outlet for my wares and an easy way of extracting payment. They might be the scourge of the traditional High Street, but they prop up a lot of smaller traders and provide an entrepreneurial opportunity that was not there fifteen years or so ago.

Bash them if you want to, but they are succeeding because we use them and we do that because they help us to succeed.

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Filed under business life, serious stuff

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